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Carr & Day & Martin Ltd

Carr & Day & Martin is the oldest global equine care brand, founded in 1765 in the United Kingdom. The brand began with the production of Belvoir Tack Conditioner soap in 1800 and received its first royal warrant from King George IV in 1820, an honor it has maintained through the reigns of eight British monarchs. Today, as part of the Connolly’s RED MILLS group, Carr & Day & Martin continues to offer a wide range of horse care products, upholding the quality standards established over 250 years ago. Its flagship products include Canter Mane & Tail and Gallop Shampoo, used and appreciated by riders worldwide.

The little story...

I founded Sellerie Bucéphale in 2008 by opening a shop in the Drôme department (in France) because, as a dressage rider, I couldn’t find suitable equipment in the area. My presence quickly expanded by attending dressage competitions, local contests, and national and international events.

To meet the needs of all riders, I developed a website, allowing everyone to access high-quality technical products that are tested and approved.

Since 2016, I have been based in the city of Orange (in France) and am a partner of the regional dressage circuits.

I strive to offer custom-made and customizable items, and I place great importance on direct relationships with my customers.

Tiphaine ... and Milka 🐕